… Facebook have reported that 83 of the top 100 ad spenders in the US, including Nike, Coca-Cola and Starbucks, have signed agreements to use the site. Small businesses can also benefit. More than half of new customers for a typical small business come through word of mouth, and social media is the digital manifestation of that. It can represent the entire marketing effort for many sole-traders, retailers, or small to medium business enterprises. It can act as a multiplier too, giving you a …